Assignment 15: Figuring Out Buyer Behavior 2

1. The first person I interviewed was a 23 year old female, who is an art major at FAU and works as a waitress in a local diner. The second person I interviewed was a 25 year old male, who just graduated from the local police academy. The third person I interviewed was a 35 year old female, who is the director at a local childcare center and has three kids at home.
2. When asked about what the most important factor was when considering to buy a product, the 23 year old said she first looked for style and then at the price; the 25 year old said that quality was the most important factor; and the 35 year old said that the quality and then the price were the main things she looked for when considering to buy a product/service.
3. The 23 year old said that she was more likely to buy online than in stores and that she usually uses her credit card or debit card for the purchase. The 25 year old said he was pretty split between online and in store shopping and that he uses his cards more often than cash. The 35 year old said she was more likely to shop in stores and that she usually uses her debit/bank card for the purchase (unless it was a little over budget, in which then she would use her credit card).
4. Overall, the people I interviewed said that if they were happy with the service/product use/outcome, then it would be considered a good purchase. If there were problems with the product/service and they got more headache than joy out of it, then they consider it a bad purchase.
5. What I got from these interviews was that customers look for quality, style and price when they consider buying something and that they're more likely to use their cards than cash to purchase that something. I also saw that a purchase is considered a good buy if they get more enjoyment out of the product/service than they did a headache.
6. With my segment being price, I learned that price matters when compared to all the other alternative evaluations of the product/service, the most. I also learned that price is a big factor in purchase decision and whether the customer feels like it was worth what they paid for after they've made the buy, in their post-purchase evaluation.